Questions? Feedback? powered by Olark live chat software
Schedule of events
 
10:00AM

Welcome to Con Con

The Hustle


 
10:10AM

Eugénie Grey, Feral Creature

Interviewed by Andrew Chen

Eugénie Grey, aka. Feral Creature, started growing her digital audience in 2007 through her fashion blog. Eugénie became an early adopter of Instagram when it launched in 2010, and her following exploded almost overnight. These days she has 450k+ Instagram followers, and her sponsored posts gather millions of impressions. At Con Con, Eugénie will be interviewed onstage by Uber’s Andrew Chen about how she's grown her digital audience, and what brands can do to cultivate their own presence on Instagram.


 
10:50AM

Derek Flanzraich, Greatist

How to Make Content That's 10x Better Than The Competition

Chubbies is a mens' short shorts company with a brand that’s all about the weekend. Their cult following stems from their content strategy, which targets their audience demographic perfectly. Chubbies’ content director Grant Marek will explain the elements that go into creating a viral video.


 
11:30AM

Dave Finocchio, Bleacher Report

Building a Social Empire

Bleacher Report is one of the biggest sports publishers in the world. What started as a group of 5 friends writing about what's going on in the sports world has snowballed into a 400+ person company with millions of readers and hundreds of millions of monthly impressions. At Con Con, BR's co-founder Dave Finocchio will discuss the steps he took to build a massive audience via social media.


 
12:10PM

Lunch


 
1:40PM

Grant Marek, Chubbies

The Anatomy of a Viral Video

Chubbies is a mens' short shorts company with a brand that’s all about the weekend. Their cult following stems from their content strategy, which targets their audience demographic perfectly. Chubbies’ content director Grant Marek will explain the elements that go into creating a viral video.


 
2:25PM

Josh Entman, Jukin Media

Distribute Or Die: How to Get Your Content Seen

You may not have heard of Jukin Media, but you've almost certainly seen their videos. Jukin is the company behind YouTube channels FailArmy and People Are Awesome. They have over 15m subscribers, and their videos collect over 20m views a week. Here's how they work: Jukin finds epic videos that aren't internet famous yet, licenses them, and creates enough buzz around the videos that they go viral. At Con Con, Jukin Media co-founder Josh Entman will explain his company's distribution strategy so you can learn what to do with your video content.


 
3:05PM

Adam Lisagor, Sandwich

Creating a World Class Launch Video

Adam Lisagor is the man behind the launch videos for all your favorite products: Airbnb, Uber, Slack, and Jawbone (to name a few). His company, Sandwich Video, often features Adam himself talking us through a tech company's latest product in a way that's simple, conversational, and engaging. At Con Con, Adam will explain the process his team uses to create launch videos that people love.


 
3:45PM

BREAK


 
4:20PM

Gary Liu, Digg

What Does The Data Say?

Description: Digg is a news aggregator that curates the most interesting, talked about stories on the web, cutting through the noise of the content world and focusing on the articles that appeal to their readers. Gary Liu, CEO of Digg, will speak at Con Con about the data he's collected over the years about which articles get the most visibility and engagement, and why.


 
5:00PM

Elizabeth Tobey, Medium

Creating Content for Conversation: Grow Your Fanbase By Harnessing Community

Medium is a digital platform where anyone can instantly publish an article, story, or blog. With tens of millions of users and easy tools for publishers, Medium is the go-to platform for writers today. At Con Con, Elizabeth Tobey -- editor and head of community engagement at Medium -- will teach specific strategies you can use to expand your fanbase on Medium. She'll use real-life examples to demonstrate how you can identify tangential communities and use Medium's tools to grow your digital audience.


 
5:40PM

Hassan S. Ali, The Onion

How To Promote Your Brand Without Seeming Like You're Promoting Your Brand

The Onion is a satiral media company that reports on fake stories ranging from politics to sports to local news. The site gets over 12m unique monthly readers, and uses humor to appeal to a millennial audience. The Onion makes 90% of its revenue through it's in-house creative ad department, which is led by Hassan S. Ali, The Onion's creative marketing director. At Con Con, Hassan will explain how he creates content that promotes brands without seeming too promotional, and that readers of The Onion love. He'll even create a piece of branded content in real-time so you can learn his exact process.