About Con Con
Con Con is a one day conference focused on teaching startups how to create and then use content to acquire new users and customers. We bring you experts from digital media companies, social media stars, and content aficionados to show how they build and monetize massive audiences.
Con Con is created by The Hustle, an online publication for forward thinkers interested in business, tech, culture, and design.
How does Con Con work?
Con Con works like a one day college course. You show up and are taught strategies for creating and distributing great content. Except at Con Con, you’re not paying $50,000 a year to attend… because it’s only one day and doesn’t cost $50,000. And you’ll actually use what you learn. And your professors have actually accomplished what they’re teaching. And you won’t want to skip it.
We’ve gathered the most successful people in media to give 20-minute keynotes on actionable tactics for creating, distributing, and profiting from great content. You’ll learn about idea generation, creating both video and written content, how to distribute it to millions, and turning those visitors into users or customers.
The conference will be at the Brava Theater – a concert-style venue – in San Francisco. Capacity is limited to 350 people.
Should I come?
If you want to learn from the best content creators in the world and hear their stories, then yes, come. If you want to see in real time how articles with millions of visitors are created, then yes you should come.
If you’re a founder, public company employee, wanna-be creator, or are already in the media industry and want to meet 300+ similar people who are hungry to learn what you want to learn, then you should definitely come.
One of our previous event attendees once said, “It felt like I was having an intellectual orgasm during each talk.” That’s pretty gross, but if you want to have an “intellectual orgasm” then yeah, you should come too. You sicko.
Schedule of events
registration & breakfast
Brava Theater Lobby
Sam Parr, Founder @ The Hustle
Know Your Audience
Michael Dolan, Creative Director @ Quartz
Quartz is a digital news publication that produces high-quality content about the new global economy. Michael Dolan, the Creative Director of Quartz, will explain how his team uses data to understand their audience, and then create content tailored specifically for them.
How We Grew a Personal Blog Into a Media Company With 16 Million Monthly Readers
Alexis Grant, Editorial Director @ The Penny Hoarder
The Penny Hoarder is the fastest growing private media company in the United States. At Con Con, Executive Editor Alexis Grant will explain how she integrates her company's mission into their editorial process to create a system that is repeatable, scaleable, and consistently produces high-quality content.
The boring stuff about writing that no one ever talks about but is really, really useful if you want people to actually real your stuff
Sam Parr, Founder & CEO @ The Hustle
The Hustle is a media company with a daily email that delivers business, tech, and startup news. With 500k subscribers, The Hustle is one of the fastest-growing media companies in the country. At Con Con, Sam will explain how he's cultivating a highly engaged community using an email-first strategy.
How Beardbrand got 50 Million Views on YouTube
Eric Bandholz, Founder @ Beardbrand
Beardbrand is a men's lifestyle company that combines content with commerce. The bulk of their content lives on YouTube, where they get over 150k views every day. At Con Con, Eric will share his tips for increasing your YouTube traffic, and how to thrive within YouTube's parameters.
Lunch Break -- treat yo'self
Building the Machine
Neville Medhora, Founder @ KopywritingKourse, NevBlog, AppSumo, etc.
Neville Medhora figured out in the pre-Google days you can get a bunch of very-targeted people to come to your website, consume your material, and even buy. At Con Con, he's going to explain how he set up an automated process that provides a ton of value to his users, without requiring a ton of upkeep and marketing.
Don't suck at writing
Matthew Smith, Founder @ Really Good Emails
Really Good Emails is the destination site for inspiring and successful emails. They are experts when it comes to effective email design strategies, and understand what makes an email great. At Con Con, Matthew will share specific tactics on how to grab your readers' attention via email, from subject lines, to the greeting, to how you sign your name.
"I Need That": How to drive commerce through content
Marshall Morris, Founder @ iheartdogs.com & iheartcats.com
Marshall Morris is the founder and CEO of iheartdogs.com and iheartcats.com. The 4-year old media company attracts over 10m monthly readers, and has over 1m e-commerce customers thanks to their content strategy, which includes publishing over 400 pieces of content every month. At Con Con, Marshall will explain how his company uses content to convert their readers and community members into paying customers.
Q&A With Camille Ricketts
Camille Ricketts, Head of Content & Marketing @ First Round Review | Moderator: Sam Parr, Founder @ TheHustle
First Round Capital is a seed-stage venture capital firm... and their blog, First Round Review, attracts over 500k pageviews a month. Pretty cool, especially for a VC firm, which aren't known for having world-class content. At Con Con, The Hustle's founder Sam Parr will interview Camille about her strategies, tips, and tools for creating innovative and shareable content.
Building a Global Community On Social: What's Worked & What Hasn't
Jason Lemkin, Founder @ Saastr Fund
Jason Lemkin is a two-time founder, one-time VC, and constant SaaS enthusiast. His social content has over 1m views a month, and he also hosts the largest B2B SaaS conference in the world with 10,000+ attendees. At Con Con, Jason will share how he converts readers of his blog and other channels into paying attendees at his conference.
Q&A with Jason Lemkin
Jason Lemkin, Founder @ Saastr Fund | Moderator: Sam Parr, Founder @ TheHustle
Pre-event crowd-sourced questions will drive this Q&A between Jason Lemkin and Sam Parr.
Anyone Out There? How to create content people actually want
Forrest Bryant, Director of Content @ Evernote
Forrest Bryant leads a team of content creators that keeps millions of people engaged and informed through a beloved global brand: Evernote. At Con Con, Forrest will specific strategies to create content people actually see, and to ensure that your message sticks with those readers.
Con Con After Party!
Brava Theater lobby for all Con Con ticket holders
When: Thursday, November 16, 2017
Where: Brava Theater Center, 2781 24th St., San Francisco, CA 94110
Hey internet stranger, what’s going on?
We launched The Hustle in August of 2015 as a newsletter that covers business news. Since then, we’re regularly emailed by people asking how we’ve consistently created content that attracts millions.
So who are these people emailing us?
They’re the people behind amazing products, services, apps, and websites. Many times, they’ve built company blogs, Facebook pages, or other initiatives to use content to attract users. But still, they struggle to get their product in front of customers, and lose millions in potential revenue.
And so, to answer the questions that all of you have on how to get millions of people to see your product, we’re hosting a one-day event where we will bring together the leaders of America’s biggest media brands to explain how they do it.
Who are these speakers? They’re media startup founders, social media stars, viral video creators, and more. Collectively, our speakers have well over a billion people a month consuming their content.
And at Con Con, these speakers will explain, using very specific tactics, how they consistently create shareable content. They’ll explain their frameworks, behind-the-scene examples of what works (and what doesn’t), and will even create content in real time to show you how to do it.
Sam Parr, co-founder of The Hustle
Interested in a partnership?
Do you have a platform, product, or service that content marketers should know about?
We partner with a select number of brands who can provide a ton of value to the Con Con attendees. In exchange, you'll have the opportunity to show off your goods to an intimate audience of 350 content marketers.
Interested in learning more? Give us a shout.
Adam Ryan - adam[at]thehustle.co
Kera Zacuto - kera[at]thehustle.co